Your Journey

Here's where you are. Here's what's next. You've got this.

Overall Progress 5%

The Big Picture

Four phases from idea to category-defining brand.

1

Foundation

Months 1-3
  • Formation & Licensing
  • Recipe Finalization
  • Brand Identity
  • Co-Packer Selection
2

Launch

Months 4-6
  • First Production Run
  • DTC Soft Launch
  • Retail Placement (25+ doors)
  • Social Media Launch
3

Velocity

Months 7-12
  • 75+ Retail Doors
  • Cheeky Crew (100 members)
  • On-Premise (bars/restaurants)
  • 25K Social Followers
4

Expansion

Year 2-3
  • Taproom Opening
  • Geographic Expansion (PNW, SW)
  • Franchise Model
  • $8-15M Revenue

90-Day Action Plan

Your first 13 weeks, broken into three sprints. Check items off as you go.

Sprint 1 — Foundation

Weeks 1-4
  • LLC Formation + EIN
  • Open Business Bank Account
  • Engage Compliance Attorney
  • File TTB Winery Permit (45-90 day process)
  • File California ABC Type 02
  • Brand Designer Contracted
  • Honey Suppliers Identified (2+ diverse)
  • Co-Packer Diligence (visit 3+)
  • Recipe Finalization (3 iterations minimum)
  • Prop 65 Testing Initiated
  • E-Commerce Site Development Begins
  • Co-Packer LOI Executed
  • Trademark Filed (USPTO)
  • CPA Engaged
  • 2,500 Social Media Followers
Completed: 0 / 15

Sprint 2 — Build

Weeks 5-9
  • Packaging Design Finalized
  • Can Artwork + Ordering
  • Social Media Launch (Instagram + TikTok)
  • COLA Applications Submitted (per SKU)
  • DTC Shipping Registrations
  • Distributor Outreach (target: Guardian)
  • Test Production Run (50 cases)
  • E-Commerce Beta Site
  • Pre-Launch Email Campaign
  • Insurance Procurement
  • Distributor Agreement Signed
Completed: 0 / 11

Sprint 3 — Launch Prep

Weeks 10-13
  • First Commercial Production (500+ cases)
  • Retail Sell Sheets Created
  • DTC Soft Launch (friends & family, 50 orders)
  • Retail Presentations Begin
  • NPS Survey Infrastructure
  • Public DTC Launch
  • First Retail Deliveries (10-15 accounts)
  • Launch Event (50+ attendees)
  • 90-Day Retrospective
  • Q2 Production Planning
Completed: 0 / 10

Key Metrics

Track your numbers. Small wins add up fast.

📦
0 / 8,000
Cases Sold (Year 1)
🏪
0 / 150
Retail Doors (Year 1)
📱
0 / 25K
Social Followers
🛒
0 / 1,200
DTC Orders
⭐
— / 55
NPS Score
💰
12 mo
Cash Runway

Milestone Celebrations

These light up golden when you hit them. Something to look forward to.

🍯
First Batch Brewed
🏪
First Retail Account
📱
1,000 Social Followers
💵
First $10K Revenue
🎉
100 Cheeky Crew Members

Revenue Milestones

The climb from zero to category-defining. One step at a time.

$0
Start YOU ARE HERE
$500K
Proof of Concept
$1M
Product-Market Fit
$3M
Operational Breakeven
$5M
Acquisition Target
$10M+
Category-Defining

You Have a Team Behind You

The full backing of Genesis Strategic Intelligence. Everything we build, we build to help you win.

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Your team: Rob Kabus (Strategy) · Carter Hill (Genesis) · Day 7 Engineering