🍯 Ambassador Program — Now Accepting Applications

JOIN THE
CHEEKY CREW

500 Founders. One Mission.
Make Mead the World's Next Great Drink.

Apply Now ↓
The Precedent

Ambassadors Built a Billion-Dollar Brand

Celsius proved that passionate people — not paid ads — create category-defining beverage brands.

0
Unpaid Ambassadors
deployed by Celsius
#3
Energy Drink in America
from niche to mainstream
0
Revenue by 2024
built on community
0
Lifetime Value
of Crew members vs. retail-only
0
New Consumers/Year
recruited per ambassador
🏆
Celsius didn't buy their way to the top. They built a movement of believers who sampled, shared, and evangelized at gyms, campuses, and social events. Cheeky Crew applies the same playbook — adapted for the craft beverage world, powered by the world's oldest drink, reimagined.
Membership Tiers

Choose Your Level

Three tiers of involvement. Every member matters. The deeper you go, the more you get.

🥉 Foundation Tier
Foundation
500 Members
  • ✓ Monthly product shipments (1 case/month)
  • ✓ Exclusive Cheeky Crew branded merch kit
  • ✓ 4 social media posts minimum/month
  • ✓ Private Discord & community access
  • ✓ First access to new flavors
🥈 Captain Tier
Captain
50 Members
  • ✓ Everything in Foundation +
  • ✓ Quarterly limited-edition drops
  • ✓ Annual Cheeky Summit invitation (all-expenses-paid)
  • ✓ Referral incentive bonuses
  • ✓ Direct line to brand team
  • ✓ Co-creation input on new products
🥇 Ambassador Tier
Ambassador
10 Members
  • ✓ Everything in Captain +
  • ✓ Modest monthly stipend for content creation
  • ✓ Named events & activations in your city
  • ✓ Equity consideration (Community Equity via Reg CF)
  • ✓ Brand spokesperson opportunities
  • ✓ Annual beekeeper retreat experience
The Mission

What Crew Members Do

Every Crew member is a catalyst. Here's how you spread the word and build the movement.

🍻
Host Cheeky Hours
Bring mead to local venues, bars, and restaurants. Turn a first taste into a lifelong fan.
📷
Create Authentic Content
Share your mead moments on social. Real stories, real reactions, real community.
🤝
Recruit New Drinkers
Introduce friends, family, and followers. Each ambassador averages 4 new consumers per year.
💬
Provide Product Feedback
Your voice shapes the brand. Taste-test unreleased batches and guide flavor development.
🎇
Represent at Events
Be the Cheeky face at local festivals, farmers markets, and community gatherings.
🌱
Build Local Community
Organize meetups, tastings, and mead education nights. Grow the culture from the ground up.
🏇
The Cheeky Summit
Annual • California • All-Expenses-Paid
Once a Year

Where the Crew Becomes Family

Fifty Captains and ten Ambassadors gather in California for three days that shape the brand's future — and forge bonds that last a lifetime.

  • ● Visit the apiaries where Cheeky's honey is sourced — meet the beekeepers, walk the hives
  • ● Taste unreleased batches and vote on which flavors launch next
  • ● Strategy sessions with the founders — your ideas directly shape the roadmap
  • ● Exclusive merch drops and limited-edition Summit bottles you can't get anywhere else
  • ● Evening mead pairing dinners with local chefs and live music under the California sky
Regulation Crowdfunding

Own a Piece of the Brand You Built

Through Regulation Crowdfunding (Reg CF), select Crew members can invest in Cheeky Mead. This isn't charity — it's community ownership.

📈
Community Equity
Ambassadors and top Captains receive equity consideration — real ownership in the brand they evangelize.
🔒
SEC-Compliant
Reg CF is fully regulated by the SEC. Open to both accredited and non-accredited investors. Transparent and legal.
🌟
Aligned Incentives
When Crew members own a stake, everyone wins together. Growth is shared. Success is collective.
🚀
Early-Stage Advantage
The earliest believers get the lowest entry price. Building now means owning more of what comes next.
Apply Today

Ready to Join?

We're accepting the founding 500 Crew members. Applications are reviewed weekly. If you've got the energy and the reach, we want you.

  • 🎁 Free welcome kit shipped to your door
  • 🙌 No fees, no buy-in — ever
  • 🌎 Open to all 50 states (21+ only)
  • 🚀 Founding members get first priority for Captain tier
  • 🔥 Be part of something before it goes mainstream
Crew Application
Takes about 60 seconds. We'll be in touch within a week.

By applying you confirm you are 21+. No purchase necessary.